Adriaan Bloem
Project Manager
Adriaan works for the ICS Webcommunication department of Leiden University and is the project manager for the selection and implementation of a new CMS.
Prior to that, he was Internet Coordinator for the Faculty of Law and worked on a wide range of web projects, including the electronic learning environment and systems for the administration and grading of legal essays. In this role, he was also involved in the development of a CMS at the Center for eLaw and the implementation of several commercial and open source content management systems.
Adriaan was co-founder of the Dutch chapter of LEXML, a European network working on XML standards in the legal field.
Finding a Unified Content Strategy
Wednesday, November 8th, 11.00
Category: Intermediate
Track: Web Communication
Case: Leiden University
The web presences of today's large organisations consist of a plethora of systems publishing to different channels. These channels (websites and portals) serve different goals (marketing, communication, supporting the business) and are rooted in separate departments, using their particular systems to manage the content (e.g. CMS, e-learning, e-HRM, enterprise portals). New Web 2.0 tools (e.g. wiki's, blogs, social networking) add to the complexity of the electronic media.
The problem isn't "how do we get as much as possible of our information on-line" anymore. The new challenge is how to manage different content for different audiences. If organisations don't start thinking about a unified content strategy fast, users will publish indiscernibly in whatever system they find easiest, leaving the visitor with a jungle of information.
In his presentation, Adriaan will use the Leiden University case as a starting point for a discussion on what this strategy should look like, and how to get your organisation in gear to implement it.
Joint session with case presented by Deirdre Sharrock from Meath County Council.
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