Katrine Thielke

Consultant

Katrine is a consultant at Advice, with a focus on digital communication.

She comes from a job in the public administration and has been the driving force behind the weblog of the Danish Patent- and Trademark Office. She has trained 20 webloggers from the traditional and political organisation, and she facilitated the change process the organisation had to undergo to be able to communicate in the open manner weblogs afford.

Katrine has a background in infomatics and communication and has been a weblogger for almost 4 years. She works with strategic communication, change management and corporate weblogging. She has extensive experience with weblogging tools and believes that the weblog form influences the (weblog) content.

Weblogs in Public Administration - Is open communication dangerous?

Thursday, November 9^th, 11.00

Category: Intermediate

Track: Web Communication

Is it possible for a political organisation to have a weblog? Can you let the organisation's employees loose on the Internet with their own views on how things should be done? How do you make sure that - if you choose open communication - it will only work to your advantage?

A weblog is nothing in itself - it is quick-and-dirty publishing. But if you add the personal, the non-filtering, and the courage to tell your readers a little more than the slick brand-story, the weblog is a communicative lever to creating a valuable stakeholder relation.

Openness in a weblog is enhanced by the format, but it really comes from within the organisation - it is the courage to lose control and to allow the citizens or customers to enter a space where their questions and criticisms become very visible.

I will present my experiences with corporate weblogs and answer the questions I often get when talking about weblogs in Public Administration:

• How do you handle all the critical commenters?
• How do you make people read the weblog? And make them comment?
• Isn't a weblog just another way of presenting the corporate news & views?
• Should employees or leaders be writing in the weblog? Or the director?
  • And how do you make them write like webloggers?
• What if the employees write about a hot political issue that has not been cleared?
• When is a weblog a success?

If you have some questions you would like answered, please feel free to e-mail them to me, and I will add them to my presentation.

Joint session with case presented by Thomas Kragh from Urban.

Download:

• Audio (MP3, 44 Mb)
• Slides (PPT, 830 Kb)

View the schedule.